The government through the Ministry of Trade (Kemendag) held a hybrid activity 'Increasing Entrepreneurship and Dissemination of Love for Domestic Products', Tuesday (15/03/2022). The activity, which was carried out in collaboration with Inspirational Young Papuans (PMI), as well as the offices in charge of trade from the Papua and West Papua provinces in Sorong, Manokwari, Jayapura, and Merauke, is a manifestation of the Ministry of Trade's commitment to provide assistance, empowerment, and development of the potential of MSMEs in Papua. .
“This training activity for Entrepreneurship Improvement and Dissemination of Love for Domestic Products is expected to add insight and increase the motivation and enthusiasm of MSME actors in Papua. So, they can continue to be creative in producing quality, independent domestic products, and take part in the fast-growing digital transformation," said Inspector I of the Ministry of Trade Ojak Simon Manurung at the opening of the event.
Ojak said that by increasing the quality standards of MSME products, the capacity of business actors, and wider marketing access, it is hoped that the products of young Papuan entrepreneurs can meet consumer demands and preferences.
"Of course, it is hoped that it will also increase people's love for domestic products," he added.
Meanwhile, the President's Special Staff (Staffsus) Billy Mambrasar expressed his appreciation for the implementation of activities that he considered could trigger an increase in exports of Papuan MSME products.
“Deep appreciation for the Ministry of Trade together with Inspirational Young Papuans, who conducted the training today. Mr. Jokowi advised MSME players to create products that are globally competitive and ready for export. This is to increase exports of MSME products and increase state income. Therefore, today's training indirectly shows the real actions taken to support the big vision of our President," said Billy.
On the same occasion, PMI's Head of MSME Development and Creative Economy, Elia Musa Rawar believes that this activity will bring enthusiasm for business actors in Papua to be creative in creating quality and competitive products, as well as fostering a sense of love and pride in products in Indonesia. country.
"It's time for young Papuans to also become exporters of international class goods, and I hope we can support this strategy, and through the hashtag #BanggaProdukIndonesia we will increase awareness of Indonesian products even more," said Elia.
This activity was held in parallel in four cities in Papua and West Papua where each city accommodates one theme of activity. The participants of the activity are students and community organizations.
In Jayapura, Product Development Technical Guidance was held. The aim is to increase the competitiveness of regional superior products through increasing knowledge on how to improve product quality to conform to product standards as well as improving ideal packaging designs from resource persons who are experts in their fields.
Meanwhile, in Manokwari, Technical Guidance on Human Resource Capacity Building (HR) was held. The aim is to increase the insight of MSME actors regarding HR management of business actors and financial management, so that MSME actors can manage and develop their business independently in a better direction.
Furthermore, the MSME Marketing Partnership with the Marketplace was carried out in Sorong. The aim is to increase market access for business actors. This is important because of the rapid growth in the digital economy sector. In 2021, Indonesia's digital economy will reach IDR 638 trillion or contribute a portion of 42 percent of the total value of the ASEAN digital economy. This makes Indonesia the country with the highest digital economy value in the Southeast Asia region.
In Merauke itself, a Love Socialization for Domestic Products was held. Socialization to the community needs to be done in order to foster a sense of love for domestic products. Thus, there will be more people who are pro and buy domestic products through the online marketplace platform. It is hoped that the economic value of Indonesia's leading MSME products will increase.
Inspiring Young Papua is a social enterprise group initiated by 21 inspiring and creative indigenous Papuan youths who focus on economic and entrepreneurial issues. The PMI management is spread over 7 customary areas of Tanah Papua. This organization operates in six fields, namely the Papua Youth Creative Hub, creative industries, agriculture and fisheries, health education, socio-culture, and MSMEs that produce food, craft, fashion, and health and beauty products. PMI has attracted many other institutions to work together in mentoring and empowering MSMEs.
SOURCE: https://setkab.go.id/berdayakan-pelaku-umkm-di-papua-kemendag-gelar-training-kewirausahaan/
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